This series is about exploring identity through play in the current climate, creating breakaway brand world building and rejecting conforming to the identity formula. Our studio is art led, meaning we start our campaigns from a cultural and visual place, rather than data blocks and spread sheets.

is it too much to believe there is always another way to make connections based on the principles that the arts are what truly unites us.

This series comes from the heart of Lisa's artistic centre vision and is looking to dissect and contextualise each of our burgeoning tension with our own identities and the brand tribes we are convinced every day to ascribe to. the illusions of choice and the loss of identity through our ever growing reception of infinite yet carefully fed content.

So what does it truly mean to put a spanner in the works, and is it too much to believe there is always another way to make connections based on the principles that the arts are what truly unites us. Not data based, highest ROI led content development. and in doing so, finding a more ethical and harmonious way to co-exist with capitalism? or, are we already years too late? How do we pull away from our matrix like jelly cocoons and start to find ourselves, and our sanity again?